Bob Bly – author of 90+ books and the man McGraw-Hill calls “America’s top copywriter” -- reveals …

Secrets of Writing Successful Direct Mail That Crushes Controls, Sets Sales Records, and Generates Leads and Orders by the Truckload

Now YOU can profit from dozens of proven direct mail techniques and strategies – ideas that have sold millions of dollars worth of goods and services -- to thousands of buyers worldwide….

Dear Marketer:

The death of direct mail has been greatly exaggerated.

With telemarketers cut off by “do not call lists” … spam filters and inbox clutter lowering your email open and click-through rates … and less competition in the consumer’s mail box (from 2008 to 2012, the average number of direct mail packages received in U.S. households per week declined almost 36%) ...

… countless marketers are rediscovering the incredible power of direct mail – including sales letters, postcards, magalogs, envelope packages, and many other formats – to generate barrels of leads, sales, orders, and customers like nothing else out there!

Today American companies spend $47 billion a year on direct mail, sending out approximately 80 billion pieces of direct mail annually.

According to the Direct Marketing Association, the average return for direct mail is over $12 in revenue for every $1 invested, based on lifetime customer value, not initial orders. That is a 1,200% ROI.

So direct mail still works today – like gangbusters. And I should know: My name is Bob Bly, and I have been writing winning direct mail promotions for some of the nation’s biggest direct marketers … as well as some of the smallest … for 35 years.

I have a proven track record of increasing my clients’ direct mail response rates by 25% … 50% … and in some cases even 100% to 200% or more.

For example, a sales letter I wrote for IBM to generate leads for Web services pulled 6 times the response of the previous mailing.

A direct mail package I created to sell a course on local area network management for Weka Publishing doubled the response rate of the control.

My “Your Physicians Desk Reference is out of date” mailer for Medical Economics outpulled a control that had been unbeaten for years threefold.

And a mailing campaign I wrote for U.S. West’s disaster recovery services generated a 56% response from C-level executives -- and an immediate $5.6 million in revenues.

Perhaps this is why advertising legend David Ogilvy once said that “after reading [Bob Bly], I am a born-again fundamentalist.”

I’ve written direct mail to sell everything from a $39 bottle of vitamins to a $30 million corporate jet … from a $39 magazine subscription to a mainframe computer – selling products and services to folks ranging from farmers and oil workers to scientists, doctors, and engineers.

And now, in The Direct Mail Marketing Handbook, I want to share with you what I know about writing direct mail copy that sells. If you will let me.

Million dollar copywriter shows you how to get the cash register ringing like mad!

In my ebook The Direct Mail Marketing Handbook, I share with you the “best of the best” of my arsenal of proven direct mail techniques:

Including:

9 reasons why direct mail has always been a go-to strategy for smart direct marketers. Page 3.
10 key advantages of direct mail over general advertising. Page 4.
60 ways direct mail can boost your business. Page 12.
50 questions to ask and answer before you write your direct mail copy. Page 17.
28 techniques for adding punch and power to your direct mail copy. Page 20.
Do question headlines work? Surprising answer on page 23.
The thing 41% of your prospects dislike about direct mail that doesn’t convince them to buy. Page 25.
Why it’s a good idea to target increasingly narrow and vertical markets. Page 26.
The 10 most common direct mail mistakes, and how to avoid them. Page 95.
Where in your letter do you place the call to action – beginning, middle, or end? Page 31.
How to flatter the prospect into buying from you. Page 32.
8 ways to make it easy for customers to respond to your mailing. Page 34.
The 2 most powerful words in the lexicon of direct mail marketing. Page 35.
Using content marketing as a direct mail tactic. Page 36.
Best copywriting style for direct mail letters. Page 38.
7 rules for reviewing direct mail copy. Page 39.
A timetable for producing your direct mail package. Page 42.
14 factors affecting the cost of your direct mail campaign. Page 43.
How to personalize your direct mail promotion. Page 47.
Designing direct mail envelopes that get opened and boost response. Page 48.
How to create an effective reply element for your DM package. Page 50.
15 tips for designing the sales letter. Page 52.
How to produce a direct mail brochure. Page 53.
A checklist for proper direct mail package design. Page 55.
Producing the direct mail package. Page 59.
What works best – a live stamp, postage meter, or indicia? Third class vs. first class? Page 60.
What you need to know about business reply mail? Page 62.
Tips for choosing consumer and business mailing lists. Page 65.
Renting a list for a small (less than 5,000 pieces) mail campaign. Page 67.
This is the best mailing list in the world. Don’t neglect to mail to it. Page 68.
How to keep customer records. Page 70.
How to rent outside mailing lists. Page 72.
The 10 types of mailing lists and when to use each. Page 76.
14 tips for profitable mailing list use and selection. Page 82.
The importance of testing in direct mail marketing. Page 84.
A simple way to track your DM results. Page 85.
How many pieces must you mail to get a statistically valid test result? Page 88.
How to forecast mass mailing results after a small test. Page 90.
17 variables to test in direct mail. Which 3 are the most important? Page 91.
10 essential rules of direct mail testing. Page 93.
And more….

Special Bonus Audio—yours FREE!

When you order The Direct Mail Marketing Handbook, we’ll also send you a link to a FREE audio recording of a 1-hour teleseminar I did with Craig Simpson.

Craig is one of the top DM consultants working today. He has managed thousands of marketing campaigns that have grossed hundreds of millions of dollars in revenue for his clients.

In this idea-packed 60 minute session, you will learn:

** Which marketing legends of long ago are still relevant and crucial to your current promotions -- and which of their strategies are still worthwhile.

** 3 ways to hook your prospects and pull them into your message.

** How to authentically connect with your reader and use David Ogilvy's classic "Big Idea" to make sure they respond.

** The nitty gritty psychology behind what gets prospects to listen, reply, and buy.

** Classic techniques for killer ad copy from some of the world's most sought after copywriters of all time, like Gary Halbert, Robert Collier, and Robert Collier.

** Gene Schwartz's unbeatable workflow technique to avoid writers' block and other creative breakdown.

** How you can directly apply all of this knowledge to making your promotions immediately more effective.

To claim your FREE downloadable audio seminar on direct mail, click here now:

Order Now!

Your order is safe and secure

"Thanks for your Direct Marketing Handbook. I learned lots of valuable lessons not discussed in other copywriting circles."
--John Kidd

The $5,000-a-letter DM expert you can “hire” for only $29

So what is all that really worth to you?

Well, clients routinely pay me anywhere from $2,500 to $7,500 – and sometimes much more than that – to write a single sales letter for them.

But it won’t cost you $7,500 … or $2,500 … or even $250 to learn my most powerful direct mail copywriting secrets – copywriting techniques you can use to boost your response rates in mailer after mailer.

That’s because the list price of The Direct Mail Marketing Handbook is only $59.

But order today and you can get it for just $29 … nearly half off the cover price. That’s less than I charge for just 5 minutes of my time.

Our 100% iron-clad guarantee of satisfaction

Plus, your satisfaction is fully guaranteed. If not 100% delighted, simply let me know within 90 days.

I’ll refund your $29 in full without question or quibble. And you can keep the ebook free – my way of saying “thanks” for giving my material a try. That way, you risk nothing.

To order The Direct Mail Marketing Handbook on a risk-free trial basis, just click below now:

Order Now!

Your order is safe and secure

Sincerely,
Bob Bly signature
Bob Bly

P.S. Order The Direct Mail Marketing Handbook today, and you get a 2 FREE Bonus Reports:

FREE Bonus Report #1, 10 Steps to Planning and Executing a Winning Direct Mail Promotion (list price: $15).

In this new special report, you’ll master a proven, battle-tested process for producing winning direct mail campaigns that generate more responses, leads, orders, and sales while crushing your controls, including:

10 steps to creating a breakthrough direct mail package. Page 2.
The CAST system for determining the right medium for your next marketing campaign. Page 4.
11 marketing performance metrics you should measure. Page 5.
What products sell best through direct mail marketing? Page 7.
How to set measureable goals and performance metrics for DM campaigns. Page 9.
Targeting tips: aiming your DM package squarely at prospects who are the most likely to buy. Page 11.
Selecting the right mailing lists for your direct mail campaign. Page 13.
Finding the right format, tone, and style for your DM promotion. Page 13.
Picking the right sales appeals to use in your copy. Page 14.
Identifying supporting or secondary sales points. Page 16.
Understanding the difference between features and benefits. Page 17.
How to create irresistible direct mail offers. Page 18.
79 different winning offers to choose from for your direct mail promotions. Page 21.
Planning the campaign: schedule, timing, and budget. Page 24.
And so much more….

FREE Bonus Report #2: Using Direct Mail to Generate Sales Leads (list price: $15).

The most common application of direct mail for small businesses is generating sales leads, not mail order selling. In this guide to lead generation, you will discover:

7 proven direct mail tactics for generating more sales leads. Page 6.
How much copy should be in your lead-generating letter – long or short? Page 8.
Creating a budget for your next lead generation campaign. Page 15.
How to write a letter offering a free information kit. Page 10.
What’s the best response mechanism for lead generation – mail or phone? Page 9.
How to get prospects to come to your free workshop or seminar. Page 12.
Do three-dimensional and bulky mailing work? Page 14.
17questions to ask before launching your lead generation campaign. Page 16.
And so much more….

Best of all, you can keep these 2 bonus reports FREE even if you request a refund on my Direct Mail Marketing Handbook! That way, you have everything to gain, and nothing to lose.

To order the Handbook … and claim your FREE Bonus Reports … just click below now:

Order Now!

Your order is safe and secure

About Bob Bly

With 35 years of experience, Bob Bly has written hundreds of direct mail packages for dozens of clients including Phillips, Agora, KCI, 21^st Century, Weiss Research, EBI Medical Systems, IBM, AARP, Ken Roberts, Kiplinger, Forbes, and Intuit. He has won numerous copywriting awards including a Gold Echo from the DMA, an IMMY from the Information Marketing Association, and AWAI Copywriter of the Year.

McGraw-Hill calls Bob Bly “America’s top copywriter.” He is the author of more than 80 books including The Complete Idiot’s Guide to Direct Marketing (Alpha) and The Copywriter’s Handbook (Henry Holt), and writes a column for Target Marketing magazine. He has given seminars on copywriting for many organizations including Discover Card, the U.S. Army, Thoroughbred Software, and IBM.

What they say about Bob Bly

"One of the best copywriters in the business."
--Michael Meanwell, author, "The Wealthy Writer”

"Bob Bly is one of the most successful copywriters in the world. I've used his services and purchased a lot of his materials -- and always profited from both."
--Bob Serling, President, Idea Quotient

“Considered one of the best copywriters in the country."
--David E. Wright, President, International Speakers Network

"There's no better copywriter than Robert W. Bly, the man I call the 'King of Copy.' He can teach you more about the art and science of marketing than anyone I know."
--Richard Dean Starr

"20 years ago, when Bob Bly starting teaching copywriting, the field was deeply shrouded in mystery. Now, thanks to Bob, learning copywriting, though still a tricky proposition, is much easier."
--Ken McCarthy

"For over 25 years, Bob Bly has set the gold standard in results-oriented business-to-business writing."
--Roger C. Parker, author, Looking Good in Print

“Perhaps the most famous copywriter of all."
--Apryl Duncan

"When it comes to educating his fellow copywriters and marketers, Bob Bly is the master."
--Dianna Huff

"Bob . . . Just got the copy and advertisement you did for my new book . . . It's great! You are good! Great job . . . you have tremendous insights into what excites and what sells!"
--Don Libey, Libey Incorporated

"In my opinion, you are the best copywriter in the software industry."
--Judy MacDonald, Director of Marketing, Direct Response

"I've spoken to a thousand copywriters over the years and Bob Bly is the best. He knows what he's doing."
--Joe Culotta, Natural Medicine Co.

"I am happy to report to you that your piece outproduced the 4 other packages we tested against it. I want to talk to you about another project...."
--Nick Roumi, Pacific Coast Funding

"The original ad insert of 'Wall Street's Loss is Your Gain' continues to kick butt -- pulls 12 to 15 subscriptions a week. Not bad for a $500 investment made 5 months ago."
--Charles Mizrahi, Stealth Stocks

"As a marketing professional, for 17 years I wrote my own promotional material. But I am not a professional copywriter. It wasn't until I took my own advice that I started getting the results I deserved. With Bob Bly, I got what I wanted - in the promised time frame - with re-writes - and the results I wanted. Thanks Bob!"
--Mark Amtower, Amtower & Company

"I found your ad copy compelling, powerful ... even entertaining. You really communicated the 'feel' of the message we are selling. Thanks for such great work, Bob!"
--Ashley Earnhardt Aiken, Thomas Nelson Publishers

"Bob wrote the most ballsy ad in the history of Dynamic Changes and it set sales records this fall. People couldn’t stop themselves from responding."
--Richard Scheffren, Dynamic Changes Hypnosis

"Last year you did all the copy on the What Would Jesus Eat brochure. It was wonderful and I believe is one of the reasons that the book continues to do so very well.
--Pamela Clements, Thomas Nelson Publishers

"A special thanks to Bob for doing a superb job and making this work so well. I felt like a brilliant puppet in your hands."
--Michael Masterson, AWAI

"Even though he refuses to admit it, Bob is THE Direct Marketing guru...or, at the very least, he's mine."
--Jill Perri, American Consultants League

"I am thrilled with your package, it is doing great -- will roll out as the control."
--Chris Gast, Intuit

"Great job on the Turnaround Report; it's been a huge success. We've had an incredible product launch, with hundreds of free trials in the first week."
--Marc Stockman, TheStreet.com

"Just to let you know we have been using your 8 ways letter and brochure that you did for us last year with great success. We decided to double our monthly direct mailing. Things are really taking off. I can only attribute that to our increased direct mail program. Thank you for helping us get an effective package together."
--Ray Hardee, Engineered Software, Inc.

"Your e-mail to promote ETR pulled double the response and three times the gross revenue of the control, with a 45% increase in average order size."
--Lisa Bruette, Agora Inc.

"We're very pleased! The piece you wrote has at 43 days resulted in 204 orders and 165% ROI. I have submitted a new mail plan for a rollout for 200,000+ pieces. You'll be getting a royalty payment for this."
--George Rayburn, The Dan Ferris Power Report

"It was a pleasure to work with you. Your stuff just works. You are the best money I've ever spent. Thanks a million!"
--Gail Coopersmith, Coopersmith List Consultants

"Your copy was right on target and played a major role in one of our most successful new product launches."
--Joan Damico, GretagMacbeth

"We're still running both projects you did for us last time. They're still pulling. Great stuff.
--John Leper, Stanford International

“The first four times your half-page, 2-color ad ran in Chemical Engineering, it was the highest inquiry generating ad in the magazine. It even outscored full pages and spreads.”
--Bob Berner, Robert K. Berner Associates

“We still are using [the package you did for us]. It still beats all challengers to the control.”
--Mark Friedman, Medical Economics

"Potence insert is looking good, currently projected to achieve a 3.64% response with a $60 (three units of purchase) average order."
--Glory Kneass, Drs. Preferred

“The Internet direct mail you wrote for us got an excellent response: 7.55% from a rented list of hard-to-excite prospects.”
--Ken Paston, Studebaker-Worthington Leasing Corp.

“Bob, since working with you last fall on the plan to position Unique Truck as a source for all shop equipment, we have cut our catalog mailings 60% with no drop in sales. I look forward to a long relationship.”
--Dick Stillwell, President, Unique Truck

“Sizzling stuff... very compelling... top shelf. Thanks for your quick turnaround.”
--Patrick Kephart, MasterMedia

“All who reviewed your copy agreed it was terrific. Certainly it’s the best DM copy I’ve ever had to work with, because you’ve hit the rare combination of good writing and a good knowledge of what you are writing about.”
--Lois DeLong, American Institute of Chemical Engineers

“The copy is very good and certainly a fresh improvement on what we’ve done in the past. Thanks again for your help... the campaign was very successful.”
--Scott Thompson, Federal Employees Almanac